Designing England’s Football Kit: Craig Buglass

This video is from our “Football kit design: From Concept reality” course. Find it at

Spark Design Academy Co-Founder and course tutor Craig Buglass talks about his experience designing an England kit for Umbro in 2012, working with one of his design heroes Peter Saville.

He discusses trying to change the stigma associated with the St George’s flag, and designing a kit with the fans’ needs in mind, that still offers the high performance that athletes require.

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